Ria by ASNB
×
TCGKL
Kokoro collects. Ria plans. Together they're the collab nobody expected — and exactly what TCGKL's 10,000+ crowd needs to hear at TCGKL Convention 2026, this November.
Malaysia's most financially-minded subculture, in one room, for three days.
Kokoro represents the heart of TCG culture — passion, collecting, community. Ria represents what comes next — planning, automation, long-term money confidence. And Along brings ASNB's own family face to the floor. They don't compete. They complete each other.
Ria by ASNB
ASNB
Limited collector's edition. Not for sale. PROMO 001/2026 · © TCGKL × ASNB
Official Kokoro promo cards from Kokoro Card Fest 2026 — designed by TCGKL's international illustrator roster. This is the calibre the Ria × Kokoro card would be produced at.
Source: TCGKL Portfolio 2025 (official sponsor deck) — see internal reference pack.
MOTAC-endorsed. Grew from 2,000 attendees (2023) to 10,000+ (2025) in two years. Held a single on-stage card deal worth RM1.87M. Holds a Malaysia Book of Records certificate (1,557 cards signed).
The Main Convention is TCGKL's biggest event of the year — 10,000+ attendees in 2025. An ASNB brand presence here isn't buried at a mall convention — it's centre stage at the flagship, Ministry tourism tick attached.
Already think in EV and allocation. Spend RM200–500/month on sealed product. They do resource optimisation every week — they just don't call it financial planning.
Informal investors. Track PSA grades, hold for appreciation. RM1,000+/month card spend is normal. They're not learning to invest — they already do it, just in cardboard.
At the booth for 20 minutes. Have income. Haven't heard of Ria yet.
Est. ~10–15% of footfall (internal estimate)TCGKL's creator and vendor network across FB, TikTok and IG. A collab gives them a reason to post — free earned media.
Multiplier audience"They already invest.The core insight of this pitch
They call it collecting."
Monsta's Boboiboy Galaxy Card (RM5.50/pek, Bahasa-first) fills the floor with parents and kids — and Monsta is already an official TCGKL partner. The Ria message for that parent: "Labur untuk masa depan dia."
Monsta Galaxy Card · Official TCGKL partner
Champion gets RM500 seeded into a Ria portfolio. The winner becomes a Ria investor on camera.
Short-form series mapping TCG archetypes to Ria risk profiles. Filmed live at the event.
3 minutes daily. "Your booster box strategy is basically DCA." Delivered by someone who plays.
TCGKL posts co-branded quiz pre-event. Links deck archetype to Ria risk profile. Zero paid media.
Physical merch (playmat, sleeves, deck box) is bundled under the Onboarding Booth tier below.
Full naming rights for the 3-day flagship convention. Maximum brand visibility at Ria's most relevant audience to date.
Prime floor position. RM10 sign-up bonus as the hook. Limited collab merch as the pull. ASNB staff, not outsourced reps.
Ria funds the prize pool across tournament formats. Champion walks out with a Ria portfolio already seeded — a story that writes itself for social content.
CIMB Bank has been the Official Banking Partner of GeekCon — Malaysia's largest pop culture convention — for two consecutive years. The playbook is proven. The question is who executes it sharper.
MITEC, Kuala Lumpur · GeekCon 2024 (12–14 Jul) & GeekCon 2025 (19–20 Jul) · CIMB returned both years
20–38 year olds with spending power who already practise financial thinking. Not a broad spray — a laser audience, self-selected by their hobby.
Ministry of Tourism, Arts and Culture backing is already attached to TCGKL. ASNB + MOTAC + a flagship national event = a story both sides can tell upward without extra justification.
Not a logo on a banner. Signed-up accounts, funded portfolios, and a CPA figure. Every outcome is attributable and reportable — clean for management KPIs.
Management buy-in on tier selection and indicative budget. Compliance pre-read on RM10 credit mechanics and on-site account opening.
Rate card, deliverables, and naming rights locked with TCGKL. Confirm whether Boboiboy/Monsta joins as third IP party.
Card design, print run, playmat/sleeve production. Physical TCG collateral needs a 6–8 week lead time.
Archetype quiz, co-branded content series, creator seeding across TCGKL channels.
Booth live, Ria Open runs, Holo promo card drops at sign-up.
On-site account opening, the RM10 promo credit, and portfolio-seeded prizes all need ASNB compliance (and where applicable SC) approval before any public commitment.
The Boboiboy segment skews young. All Ria messaging in that zone targets parents/guardians only — no investment marketing directed at minors.
Venue unconfirmed (KLCC targeted, TBC by TCGKL). Sponsorship rate card not yet received. Monsta IP participation to be scoped separately.